Avenue C Productions, A Creative Partner

The relationships we’ve established with clients would best be characterized as creative partnerships. Many, like our relationship with Earth Day New York, date back to our first days in business, which began in 1993. What we bring to the graphic design table, in addition to innovative art and design, is experience in marketing, advertising, public relations and journalism. This is a combination almost unheard of among design firms, as so many are obsessed solely with creating pretty images, unconcerned with how art complements a marketing idea. But most importantly...

...we bring a willing ear and a desire to bring out the best in our clients’ thinking.

In other words, we take seriously the age-old Jewish proverb, “People were given two ears and one tongue so that they may listen more than speak.” We find that this “Creative Listening,” as we call it, helps us truly collaborate and partner with clients. Together we enhance the client’s initiatives, by simply listening and exchanging ideas—visual and non-visual alike. As a result, the work we produce results in a more potent message and, yes, better design.

We partner with our clients and we also have creative partnerships with just about any creative resource you might require...

...including companies specializing in web design, sign making, mailing services, photography and, obviously, printing. Some of our printing partners offer alternative processes for clients desiring environmentally friendly printing. From the use of soy-based inks, eco-friendly papers, aqueous and green wide format solutions, to workflow maintenance and other environmentally conscious printing practices, together we are offering clients a green alternative for their printed projects. Read more...